Harley Davidson Brings Along a New Trend in Customization

Harley Davidson custom parts in Brisbane
So when you have a Harley Davidson to your credit, you know you have something to talk about; something huge to talk about. The famous motorcycle brand has stand out as an outstanding brand selling powerful two-wheelers which are heavyweight and strong. Harley Davidson is also among the labels which earns a name for specializing in manufacturing the biggest choppers. If you look at the bike, you will find a signature style; and this is applicable on different models manufactured by the company.

The Japanese invasion however had a bad impact on Harley’s market. So what was actually helping the Japanese conglomerate outsell Harley manufactured two-wheelers? Some are of the opinion that Harley Davidson was already working on some outdated designs. This motivated the manufacturer to think innovatively. They blended the retro look and features and customized the same to give their new machines a fresh and all powerful appearance. Do you know what happened?


  • a huge response rolled in from the brand community which gave rise to Harley Owners Group
  • Over the years the community grew and people received popularity. brand loyalty of Harley Davidson grew in leaps and bounds


In between the company realized the fact that the demand for customization would grow higher. They immediately started focusing on “mass customization”. In the year 1999, the company with an attempt to focus on its loyal customers began manufacturing an absolutely new generation of motorcycles. This trend was known as (Custom Vehicle Operations). The new models featured:


  1. Larger displacement engines 
  2. Expensive paint designs 
  3. Additional accessories


These models were different. They comprised modifications which varied from the usual models. The premium quality motorcycles offered a new dimension to the two-wheeler industry so much so that most companies are considering Harley Davidson remodeling as a mainstream trading intent. Today, Harley Davidson custom parts are available everywhere across in Brisbane.

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